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Environmental Communication Handbook
1998
Booklet, 40 pages
Out of print Download (French) This guide aims at helping large enterprises and SMEs to position and establish an environmental communication policy. It gives basic knowledge on how to enter into dialogue with the professional contact persons involved (the media, organisations, local authorities...). Content:
methodology to carry out a survey and to implement communication measures:
identify the company's environmental impacts, identify the internal and external target groups, the target groups' perception of the impacts, perception of environmental measures already conducted, definition of the environmental communication policy, the orientation and the nature of this communication, the choice of means and intermediaries which should be involved, the methods to evaluate the results of your communication measures.
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